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What is going on with AMP and Gmail?

Are you using the power of email marketing to reach potentials clients? To schedule a meeting or purchase a product you offer? Are you spending tons of marketing dollars on optimizing your website to get the right clicks from the right people in the right places? If you’re saying yes to any of these questions, you might be interested in AMP.

 

Say goodbye to the world of “click the link below” in emails! In 2018, call to actions are just a matter of opening your email. Google is bringing the power of AMP to Gmail.

 

What is AMP?

AMP, also known as accelerated mobile pages, is an open-source framework that assists developers in creating fast loading mobile content. AMP’s aim is to create a more accessible web for everyone. The project’s goal is to create a high-performing and captivating experience across multiple devices.

 

What does this mean for business owners?

Your landing pages, products, and schedules can be found in your next great marketing email! This will make it much easier for users to complete the customer journey. In turn, purchasing your products will be as simple as opening an email.

 

Check out an example from Pinterest below:

 

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